Strategic Management: A Foundation for Competitive Strength in Real Estate

At the P5 THE PROPERTY KONGRESS in June 2024 in Frankfurt, the theme "True Values" encouraged the real estate sector to commit to clarity, responsibility, and forward-looking thinking.

Strategy as a Foundation for Long-Term Advantage

As keynote speaker and guest in the expert interview format, Gunnar Gombert explored how structured strategic management can drive long-term differentiation and resilience in real estate businesses. His presentation addressed the influence of economic cycles, varying levels of strategic maturity, and six key focus areas essential to sustainable success.

2024, Prof. Dr. Gunnar Gombert, founder and owner of Gunnar Gombert STRATEGY CONSULTING, was a guest in the interview zone of the P5 THE PROPERTY KONGRESS. The conversation was led by Alexander Schmid of IRECC GmbH | Real Estate Lounge. (Source: P5 THE PROPERTY KONGRESS)

Six Strategic Focus Areas

• Market Role and Business Model: What function does the company fulfill? What segments and customer groups are served? Which products, geographies, and asset types are targeted?

• Growth Ambition: Is the strategic focus on expansion, penetration, or consolidation? What risk profile supports this trajectory?

• Profit Drivers: Are operational efficiencies and quick wins systematically captured?

• People and Structure: Does the organizational design support strategic execution? Are the right skills aligned with key roles?

• Capital Strategy: How is the strategic plan being funded? Is the capital base sustainable and growth-oriented?

• Risk Framework: Are risks holistically identified and integrated into decision-making?

  
  

Timing Strategy to the Market Cycle

Strategic choices must reflect the company’s positioning within the current market cycle. Is the company anticipating developments—or merely reacting? As part of the session, Gunnar Gombert presented findings from a comprehensive industry survey on strategic readiness in the real estate sector—sparking meaningful dialogue.

Enabling Strategy in Practice

For real estate organizations looking to strengthen their strategic direction or evaluate their maturity, Gunnar Gombert offers tailored keynotes and executive sessions—featuring in-depth insight into current survey data. From PropTechs and developers to asset managers and investment platforms, Gunnar Gombert Strategy Consulting supports forward-looking strategy processes across the industry.

Many thanks to P5 THE PROPERTY KONGRESS and IRECC GmbH | Real Estate Lounge (Alexander Schmid) for the invitation and the insightful discussion.